EV CHARGING SOLUTIONS
EV Charging Station Service Promotion Materials
Media:
Digital Brochure
Video
Email Template
Presentation Design
My Role:
Art director, Motion graphic designer, Illustrator
Project overview:
I worked with Cennox's marking team and delivered a series of promotional materials, from the concept to the design outcomes.
Cennox's marketing team needed a completed, eye-catching vision solution to help them promote their EV charging station service business. Meanwhile, they expected the new marketing materials could elevate their brand image.
After reviewing their old marketing materials and 3 days of research, I came up with a design package to meet their needs. The main concept aimed to show the potential EV charging station owners the huge profits behind this growing industry, not only income increasing but also brand image improving.
The Usage of Illustrations
From my research, I got a lot of data that showed the conflict between the fast-growing EV number and the blank of public EV charging stations. I visualized those dates. Then I tried to bring a "clean and green future" to the data visualization and found out that Cennox's logo could become leaves. So I created a serious illustration to tell a story: Dring you towards an all-EV future
Driving You Toward an
All EV Future
The series of illustrations were applied to the motion graphic design, digital brochure, and email template design. which created a more dynamic visual experience. At the end of the design pieces, I emphasized Cennox's capabilities.
Design Process
