Oeuf pour les Cheveux
Find the Secret of Fascinating Hair
Media:
posters, packaging, video
Skills:
data visualization, brand identity building, illustration, motion graphics, photography
Project Overview:
This is a conceptual shampoo branding design that I created from concept to the final prototype.
Oeuf pour les Cheveux comes (French for ‘egg for the hair’), is a hair care product line that helps hair grow through an exclusive formula provides personalized hair care.
Design Concept:
Applying data to branding design.
Data visualization is to help people analyze data better because it combines technology and art perfectly, using graphics to communicate and communicate information clearly and effectively. In my project, I try to combine data visualization design methodology and marketing strategy, in order to inform young generation, the importance of healthy lifestyle and the benefits of eggs.
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Process:
define problem, research, target audience, build concept, launch visual design
Scenario:
Rich hair has always been considered as an evidence of youth, sexuality and beauty. However, hair loss is a problem that can have a negative effect on people's appearances and confidence, and it is a serious problem among for millennials. Why hair loss is becoming more prevalent among the young generations is because of several issues, such as highly-stressful routines, irregular sleeping schedules and unhealthy eating habits. All these affect the levels of nutrition necessary for healthy hair growth. On the other hand, people do not know a lot about the proper way to care for their hair. Instead, they blindly believe in “miracle” hair-growth products and are willing to try all sorts of home remedies. For example, applying ginger on their head or washing hair with beer.
The aim of my project is to offer a good hair treatment based on my research.
