WOW Chocolate
Visual identity and packaging design
Media:
VI, Packaging
Client:
WOW Chocolate
(freelance work/ Mar 2016)
Keywords:
organic, modern, simplistic,
Project Overview
An emerging chocolate brand, WOW chocolate emphasizes that the delicious taste of chocolates can surprise people. The visual identity and packaging design target young customers who love trying new things and love creativity, the visual identity design shows the personality of the brand, pleasant, lively, and relaxing through the simple visual elements and flexible application system.
The packaging of the new flavors is not like the traditional one that emphasizes taste. Instead of that, the new packaging is it divides the chocolates into different tastes, every one of which has its corresponding personal character, hoping to be the favorite of the consumers fond of creation.
Social software is popular among the young generation.
Design Concept:
The process of producing WOW chocolate is the key of the unique flavor. The thick and smooth chocolate sauce is pulled out from contains elegantly, mixed again and again, which created the rich and organic texture. I bring these features into my design.
Logo
The simple but creative logo was inspired by shapes of Wow Chocolate, which seems like a grid. I manipulate these patterns to design the flexible and creative logo, in order to emphasize the feature of Wow Chocolate.
Packaging
The packaging of the new flavors is not like the traditional one that emphases taste. Instead of that, the new packaging is it divides the chocolates into different tastes, every one of which has its corresponding personal character, hoping to be the favorite of the consumers fond of creation.
The social software is popular among the young generation.
