The Magic Castle
Recruitment Video for The Magic Castle’s Global Magician Membership
Media
Motion Graphic Design
Time Frame:
​3 weeks
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My Role:
Illustrator, Animator
Project Overview
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I used the camera technique to create mysterious space with the sense of depth. In this space, the audience seems to have fallen into Alice's rabbit hole where they are drawing into the world of magic through fascinating illusions. Through the unique painting style and smooth dynamic features, this promotional video allows more magic lovers and even ordinary audiences to feel the charm of magic and the Magic Castle.
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What could be more shocking than being deceived by your own eyes? Behind each fantasy are the magical ideas of magicians, the perfect combination of stage scenes and exquisite magic skills. In Magic Castle, the audience enjoys the feeling of being "fooled", from the visual to the soul.
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Process:
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research about the client — get visual element — storyboard —illustrating — motion
Scenario：
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The Magic Castle is a private magic club which provides an amazing experience for magic fans. The fantastic club offers amazing events for professional magicians and magic enthusiasts. The Victorian-style building, medieval decorative style, and wonderful close-stage magic shows attract countless magic lovers. Magic is an illusion, which brings the audience to a world of shock and excitement. Magic makes people come back to their childhoods and be curious about everything.
Storyboard
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The five classic stage tricks, prediction, sleight of hand, extra-sensory perception and thought reading and production-vanish are always be showed when in the bars, which tell the glamour of magic and bring amazing experience to the customers.
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Frame Design
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