Cennox in Irland
Motion Graphic Design
Media:
Motion Graphic
Time Frame:
2 weeks
My Role:
Illustrator, Animator
Project Overview:
April 2022, Cennox's marketing team was invited to CUMA (Credit Union Manager’s Association) event for the first time.
We delivered a video to show our desire about building a connection with CUMA.
This video is a series of famous Irish myths. Cennox sprite has been leading the audience on this fantastic journey, which reflects the theme of our participation in the exhibition: Wherever your journey takes you… We are with you every step
This video was shown at the ‘Changing Landscapes’ CUMA event in Athlone, Ireland.
Initial Script & Storyboard
00:00
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The video opens with a path/road. Trees, shamrocks, and various nature sprouting up around it. “Wherever your journey takes you…”
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The Cennox sprite comes into frame
00:08
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Cennox sprite travels from the left side of the screen and the backdrop continually moves. (Like Mario in a Nintendo NES game.)
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Sprite travels along until meeting with a warrior who is protecting a brown bull behind him. He’s fighting against an army, defeating them all one-by-one (reference:https://www.thelastleprechaunsofireland.com/stories/the-brown-bull-of-cooley/)
00:15
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Sprite continues its travels until it reaches a lake and it glides along the lake, playing with four swans (reference: https://www.irishcentral.com/roots/irish-myth-children-lir-swan-lake)
00:20
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Sprite dives under the water, mermaid waves at it. In the background, there is a sunken city and a glistening golden key buried in the sand (reference: https://irelandstolemyheart.com/irish-legends-of-the-cliffs-of-moher/)
00:25
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Sprite emerges from the water with the Cliffs of Moher in the background. Keeps walking with various hills and farmland behind.
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A harp floats by, summoned into the background by a king, who starts to play it (reference: https://www.theirishplace.com/heritage/irish-myths-and-legends/dagdas-harp-and-the-tuatha-de-danaan/)
00:30
Sprite turns into the Cennox logo, center screen under “with you every step.”